Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale.

Advertising on television usually means running a TV commercial, typically between 15 and 60 seconds in length, but TV advertising can also include sponsorships and product placement within television shows

Though user habits are rapidly changing, television advertising has long been considered the most effective mass-market advertising format.

The Internet may grab all of the attention these days, but TV is still the media king. According to one recent study, the average American spends more than four and a half hours a day in front of the tube — and 99 percent of all U.S. households have at least one TV. Those numbers make one thing crystal clear: television advertising is still the most pervasive and powerful tool for reaching U.S. consumers. Same holds true for India as well.

Despite major changes in the television industry, TV has retained its high rating as the most effective advertising medium. Over the last five years, TV advertising has maintained its efficacy and even surpassed other offline and online channels at driving key performance indicators (KPIs), such as sales and new accounts.